Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement

Autor:	Jennifer A. Robinson, Steven Bellman, Jean M. Brechman, Shiree Treleaven-Hassard, Duane Varan
Přispěvatelé:	Brechman, Jean M, Bellman, Steven, Robinson, Jennifer A, Treleaven-Hassard, Shiree, Varan, Duane
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	Multimedia update ticker Computer science Communication Divided attention Scrolling news crawl divided attention scrolling ticker Content (Freudian dream analysis) computer.software_genre computer
Popis:	This study considers two news ticker formats—the update ticker and the scrolling ticker—to determine the impact of ticker format on memory for news items in the tickers as well as for news program content presented in the background. Post viewing responses between two treatment groups were compared, revealing better recognition of both types of news content when tickers updated rather than scrolled.Also, viewers report no differences in perceived clutter or program liking, suggesting there is no downside to using an update format. Refereed/Peer-reviewed
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b677a00ed07eabd2cdd5baad25b0db9 https://hdl.handle.net/11541.2/138269 Zobrazit plný text záznamu