Does everyone have the potential to achieve their ideal body weight? Lay theories about body weight and support for price discrimination policies
| Autor: | Krishna Savani, Michail D. Kokkoris, Shaobo (Kevin) Li |
|---|---|
| Přispěvatelé: | Nanyang Business School |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Organizational Behavior and Human Resource Management
Fairness 502019 Marketing Control (management) 050109 social psychology Price discrimination Overweight Body weight Drug usage 501021 Social psychology 0502 economics and business medicine Lay theories 0501 psychology and cognitive sciences Marketing Applied Psychology Class (computer programming) Marketing [Business] 501006 Experimental psychology 05 social sciences 501006 Experimentalpsychologie 501021 Sozialpsychologie Underweight medicine.symptom Psychology 050203 business & management |
| Zdroj: | Organizational Behavior and Human Decision Processes. 157:129-142 |
| ISSN: | 1095-9920 0749-5978 |
| Popis: | Six studies identified a novel lay theory—whether people believe that nearly everyone (the universal belief) or only some people (the nonuniversal belief) can achieve their ideal body weight. The universal belief leads people to view price discrimination policies (e.g., health insurances overcharging overweight or underweight customers) as more fair (Studies 1–2). The underlying mechanism is that people with a more nonuniversal belief believe that individuals have limited control over their body weight, and thus attribute the responsibility for additional costs less to customers and more to organizations (Study 3). The universal belief predicts support for price discrimination only when price discrimination is based on body weight but not on other risk factors (e.g., drug usage; Study 4), and only when consumers’ weight would influence the company's costs (Study 5). The findings identify a novel lay theory and document its implications for an emerging class of policies in the marketplace. Nanyang Technological University This research was supported by a Nanyang Assistant Professorship grant awarded by Nanyang Technological University to Krishna Savani, a research grant (No. 2020A151501530) awarded by Natural Science Foundation of Guangdong Province, China to Shaobo Li, and a WU Visiting Fellow grant awarded by WU Vienna University of Ecnomics and Business to Michail D. Kokkoris. |
| Databáze: | OpenAIRE |
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