Negotiating Creativity on a Small Budget:Creative Assumptions in DR3's TV Commissioning
| Autor: | Mads Møller Tommerup Andersen |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
business.industry
Project commissioning Communication media_common.quotation_subject 05 social sciences 050801 communication & media studies 050109 social psychology Public relations Creativity Negotiation 0508 media and communications 0501 psychology and cognitive sciences Sociology business media_common |
| Zdroj: | Andersen, M M 2018, ' Negotiating Creativity on a Small Budget : Creative Assumptions in DR3's TV Commissioning ', Nordicom Review, vol. 39, no. 1, pp. 19-32 . https://doi.org/10.1515/nor-2017-0418 |
| DOI: | 10.1515/nor-2017-0418 |
| Popis: | This article presents findings from a production analysis of the Danish public-service television channel DR3’s fiction production Anton 90, which was made in cooperation with a small independent production company called New Creations. In the context of intensified competition on the Danish market for fiction series, the ambivalent cooperation behind this production exemplifies the low-budget efforts of a traditional public service institution to produce the fiction series that their younger target audience desires. The article uses a narrative-discursive approach to creativity and develops the term creative assumptions in order to analyse how media professionals’ implicit assumptions about conditions for creativity can influence the production process, and can generate disagreements. The analysis shows that the value of Anton 90 as a product is negotiated socially by the involved parties who have quite different assumptions about how production conditions can promote creativity, and suggests that a low-budget production can still be labelled as “successful”. This article presents findings from a production analysis of the Danish public-service television channel DR3’s fiction production Anton 90, which was made in cooperation with a small independent production company called New Creations. In the context of intensified competition on the Danish market for fiction series, the ambivalent cooperation behind this production exemplifies the low-budget efforts of a traditional public service institution to produce the fiction series that their younger target audience desires. The article uses a narrative-discursive approach to creativity and develops the term creative assumptions in order to analyse how media professionals’ implicit assumptions about conditions for creativity can influence the production process, and can generate disagreements. The analysis shows that the value of Anton 90 as a product is negotiated socially by the involved parties who have quite different assumptions about how production conditions can promote creativity, and suggests that a low-budget production can still be labelled as “successful”. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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