Business Tourist Segment: Empirical Analysis in Spain about the Influence of Social Media and Smartphone in Reservations for Hotels
| Autor: | Joan-Francesc Fondevila-Gascón, Gaspar Berbel, Mònica Muñoz-González, Pedro Mir-Bernal, Elena Puiggròs, Javier Sierra-Sánchez, Marta Tena-León, Eva Santana-López, Josep Rom-Rodríguez, Enric Ordeix-Rigo |
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| Rok vydání: | 2016 |
| Předmět: |
Turisme -- Màrqueting
Tourism -- Marketing Sample (statistics) 02 engineering and technology Social networks Social media Xarxes socials Viatges de negocis -- Espanya Phone 0502 economics and business 0202 electrical engineering electronic engineering information engineering Telèfons intel·ligents General Environmental Science Business Travel -- Spain Data collection Social network business.industry 05 social sciences Advertising Mitjans de comunicació social Smartphones General Earth and Planetary Sciences 050211 marketing 020201 artificial intelligence & image processing The Internet business Accommodation Tourism |
| Zdroj: | Advances in Economics and Business, 2026, vol. 4, núm. 5, p.261-267 Articles publicats (D-EC) DUGiDocs – Universitat de Girona instname |
| ISSN: | 2331-5075 2331-5059 |
| DOI: | 10.13189/aeb.2016.040506 |
| Popis: | Smartphones and social media influence the decision to buy tourism goods, especially in the case of business. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. Methodologically, we devised a quantitative questionnaire. Data collection was carried out for 4 months in 2015 with n=1512. We conducted a sieve with inclusion and exclusion criteria and which discarded all participants who did not travel for business. The final sample was 494 participants. We conclude that social media (Booking, TripAdvisor, Facebook, Twitter, Instagram and Foursquare) are used by youngers because people have known they belong to social network. Users consider the information provided by the companies in social media reliable. The most used means for contacting the accommodation are phone and email. The more useful apps are the hotels apps. |
| Databáze: | OpenAIRE |
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