The 'Obiettivo Antibiotico' Campaign on Prudent Use of Antibiotics in Sicily, Italy: The Pilot Phase
| Autor: | Maria Clara La Rosa, Guido Basile, Claudia La Mastra, Francesco Mazzeo Rinaldi, Annalisa Quattrocchi, Martina Barchitta, Giuseppe Murolo, Andrea Maugeri, Giovanni Giuffrida, Antonella Agodi |
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| Rok vydání: | 2020 |
| Předmět: |
Pilot phase
campaign Health Personnel prudent use antibiotics Health Toxicology and Mutagenesis media_common.quotation_subject lcsh:Medicine Health Promotion Article World health 03 medical and health sciences 0302 clinical medicine Promotion (rank) Political science Drug Resistance Bacterial Humans Social media antimicrobial resistance 030212 general & internal medicine Sicily media_common 0303 health sciences Health professionals communication 030306 microbiology business.industry lcsh:R Public Health Environmental and Occupational Health Public relations Anti-Bacterial Agents Unique visitor Female Educational interventions business Social Media |
| Zdroj: | International Journal of Environmental Research and Public Health, Vol 17, Iss 3077, p 3077 (2020) International Journal of Environmental Research and Public Health Volume 17 Issue 9 |
| ISSN: | 1660-4601 |
| DOI: | 10.3390/ijerph17093077 |
| Popis: | The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called &ldquo Obiettivo Antibiotico&rdquo which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign. |
| Databáze: | OpenAIRE |
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