Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
| Autor: | Radek Chalupa, Karel Nesměrák |
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| Rok vydání: | 2020 |
| Předmět: |
Original Paper
010405 organic chemistry Chemistry Reproduction (economics) Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) Communication strategy Public image of chemistry Identity (social science) General Chemistry Positive perception 010402 general chemistry medicine.disease Chemist 01 natural sciences Ban of chemistry 0104 chemical sciences Epistemology Didactics of chemistry Identity of chemist Irrational number medicine Fears of chemistry Chemistry (relationship) Chemophobia |
| Zdroj: | Monatshefte Fur Chemie |
| ISSN: | 1434-4475 0026-9247 |
| DOI: | 10.1007/s00706-020-02633-2 |
| Popis: | Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call “heroes of chemistry”, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist. Graphic abstract |
| Databáze: | OpenAIRE |
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