Patient experience in the digital age: An investigation into the effect of generational cohorts
| Autor: | Sören Köcher, Susan Myrden, Genevieve E. O'Connor, Linda Alkire |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Patient experience
Marketing Medical education business.industry Healthcare 05 social sciences Generation x Patient portal Usability Digital health Article Generational cohort theory Age 0502 economics and business Cohort Health care ComputingMilieux_COMPUTERSANDEDUCATION 050211 marketing Relevance (information retrieval) business Psychology 050203 business & management |
| Zdroj: | Journal of Retailing and Consumer Services |
| ISSN: | 0969-6989 |
| Popis: | This research examines how patient experience is affected by various generational cohorts’ perceived ease of use and usefulness of healthcare patient portals and how this experience, in turn, shapes cohort technology use. Results suggest that digital technology needs to be designed and implemented with cohorts in mind. This study complements research in digital technology and customer experience by highlighting the relevance of generational cohort differences, that is whether they adopted digital technology (i.e., Generation X) or always had digital technology, (i.e., Millennials) on a patient’s experience. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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