Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
| Autor: | Peter C. Verhoef, Mandy Hu, Thomas P. Novak, Hannes Datta, Nathan M. Fong, Yuchi Zhang, Andrew T. Stephen, William Rand, Xueming Luo, P.K. Kannan, Michelle Andrews, Yakov Bart, Donna L. Hoffman, Vibhanshu Abhishek |
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| Přispěvatelé: | Research Programme Marketing, Department of Marketing, Research Group: Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Big Data
IoT ADOPTION Computer science Big data Internet of Things Mobile World Wide Web PROMOTIONS 0502 economics and business Social media NETWORK Business and International Management INTERNET Omnichannel Consumer behaviour Wearable technology AGENDA Marketing Mobile marketing SOCIAL MEDIA business.industry 05 social sciences FRAMEWORK Connected Consumers Smart Cities Social Networks 050211 marketing The Internet Smart products business Mobile device 050203 business & management |
| Zdroj: | Journal of Interactive Marketing, 40, 1-8. ELSEVIER SCIENCE INC Journal of Interactive Marketing, 40, 1-8. Elsevier Limited |
| ISSN: | 1094-9968 |
| Popis: | Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks?from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. (c) 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved. |
| Databáze: | OpenAIRE |
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