SME Internationalization beyond Exporting: A Knowledge-based Perspective across Managers and Advisers
| Autor: | Pavlos Dimitratos, Maria-Cristina Stoian, Emmanuella Plakoyiannaki |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Foreign market entry modes 05 social sciences Perspective (graphical) Micromultinationals Managers Internationalization Knowledge 0502 economics and business Interview study Interpretive research 050211 marketing Business Business and International Management 050203 business & management Finance Industrial organization |
| ISSN: | 1090-9516 |
| Popis: | Micromultinationals are small and medium-sized enterprises that engage in foreign market entry modes beyond exporting. The purpose of this study is to unveil the knowledge types required by micromultinationals. To this end, we conducted an interpretive interview study involving managers and advisers. We extend the SME internationalization literature by distilling the knowledge types that this unique body of small multinationals requires. Furthermore, we generate a framework that enhances the knowledge-based perspective by showing that micromultinational expansion is led by tacitly dominated knowledge of internal actors related to products, industries, and markets and facilitated by functional knowledge provided by external actors. |
| Databáze: | OpenAIRE |
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