Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach

Autor:	Miguel Ángel Moliner Tena, Diego Monferrer Tirado, Marta Estrada Guillén
Rok vydání:	2019
Předmět:	Marketing marketing capabilities 05 social sciences ambidexterity market orientation Factor (programming language) 0502 economics and business Market orientation Key (cryptography) 050211 marketing Business Dynamic capabilities dynamic capabilities computer performance 050203 business & management Industrial organization Ambidexterity computer.programming_language
Zdroj:	Repositori Universitat Jaume I Universitat Jaume I
ISSN:	1944-7175 1069-6679
Popis:	Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank branches and these, in turn, influence their capacity to exploit knowledge through marketing capabilities, leading to higher performance. The findings provide researchers and managers with practical insights into the joint application of certain key approaches and theories (market orientation, ambidexterity, resources- and capabilities-based view, and dynamic capabilities theory) in order to guarantee the sustainable performance of service firms in general, and banks in particular, especially in a context of crisis.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6835e983f6d3d24f8f3ef64a43d907b5 https://doi.org/10.1080/10696679.2019.1577685 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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