International analysis of the countries where Brazilian franchise chains operate
| Autor: | Ronaldo Parente, Moacir de Miranda Oliveira Junior, Felipe Mendes Borini, Pedro Lucas de Resende Melo |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
empreendedorismo
negócios internacionais franchising redes de franquias brasileiras Geology Ocean Engineering entrepreneurship lcsh:Business Brazilian franchise chains franchise chains cadenas de franquicias brasileñas redes de franquias Political science international business franquicia cadenas de franquicias emprendedurismo Franchise lcsh:HF5001-6182 Humanities negocios internacionales Water Science and Technology |
| Zdroj: | RAUSP: Revista de Administração da Universidade de São Paulo, Vol 50, Iss 1, Pp 26-39 (2015) Revista de Administração (São Paulo) v.50 n.1 2015 Revista de Administração (São Paulo) Universidade de São Paulo (USP) instacron:USP |
| ISSN: | 1984-6142 |
| Popis: | International analysis of the countries where Brazilian franchise chains operateThis paper aims to demonstrate which external environment factors are involved in the international commitment of Brazilian franchise chains. Our objectives herein are to understand which external country characteristics lead to international franchising operations and to ascertain the influence of such characteristics in the commitment of franchise chains in each country they operate in. The database has 54 Brazilian franchise chains with international operations in 26 countries, which implies in 157 franchises operating abroad. Regarding external environment factors, the independent variables form a group divided into market opportunity and business efficiency – trust and ease to doing business. The result of the three distinct clusters show how the market opportunity and the business efficiency (trust and ease in doing business) work as drivers to the international operation of Brazilian franchises. The paper shows that the franchise chains operating in the USA (cluster 3) have an inferior international commitment in comparison with the franchises which operate in developed countries and in small Latin American countries (cluster 2). It is also possible to notice a large number of franchises that operate in underdeveloped countries from Latin America and Africa (cluster 1) with worse business efficiency due to the advantage of learning how to operate in a country that could have some similarities with Brazil |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|