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This study aims to identify the strengths, weaknesses, opportunities, and threats as well as the best management strategy for Alleyway Café. The approach used to determine the position of Alleyway's business is SWOT analysis, the results of which are summarized in the External Factors Analysis Summary (EFAS) Table and Internal Factors Analysis Summary (IFAS) Table. The results showed that the weight value of the IFAS matrix was 2,50 (strong position) and the EFAS matrix was 2,48 (high position). |
