Developing sustainably responsible strategies in business

Autor: Mathias Schüz
Jazyk: angličtina
Rok vydání: 2014
Předmět:
Zdroj: The Business Student’s Guide to Sustainable Management ISBN: 9781351216500
The Business Student's Guide to Sustainable Management ISBN: 9781351286282
Popis: This chapter provides the reader with a better understanding of how companies can assess their strategic options for business development in order to comply with demands from different environments. For this, it clarifies the deeper meaning and interrelation of fundamental terms such as sustainability, responsibility and ethics. Furthermore, it discloses the significance of sustainably responsible activities for the long-term success of business strategies. Participants of this course can: - Learn how to gain a competitive advantage by developing sustainable strategies that cope with the different challenges of economic, social and ecological issues - Develop strategies that cope with threats and exploit opportunities by applying strengths and compensating for weaknesses - Understand the deeper meaning of responsibility, sustainability and ethics - Check whether a strategic option is in compliance with demands for sustainable corporate responsibility.
Databáze: OpenAIRE