Internet-enabled access to alternative food networks: A comparison of online and offline food shoppers and their differing interpretations of quality
| Autor: | Benjamin Wills, Anthony Arundel |
|---|---|
| Přispěvatelé: | RS: GSBE TIID, Mt Economic Research Inst on Innov/Techn, RS: UNU-MERIT Theme 5 |
| Rok vydání: | 2017 |
| Předmět: |
CHANGING WORLDS
Online and offline Embeddedness media_common.quotation_subject Supply chain CALIFORNIA ECONOMY 0211 other engineering and technologies 0507 social and economic geography Appeal 02 engineering and technology Agricultural Policy Food Policy Conventions theory Alternative food networks SUPPLY CHAINS Quality (business) Marketing Localism EMBEDDEDNESS POLITICS ComputingMilieux_MISCELLANEOUS Environmental quality media_common LOCALISM Natural Resources Energy Environment business.industry 05 social sciences FARMERS MARKETS 021107 urban & regional planning Advertising Access equity Economic Development: Agriculture Other Primary Products ORGANIC AGRICULTURE The Internet CONVENTIONS business 050703 geography Agronomy and Crop Science Technological Change: Choices and Consequences Diffusion Processes Internet retail |
| Zdroj: | Agriculture and Human Values, 34(3), 701-712. Springer |
| ISSN: | 1572-8366 0889-048X |
| DOI: | 10.1007/s10460-017-9771-2 |
| Popis: | Online food retail has the potential to broaden access to systems of food provision which promote social and environmental quality attributes. This possibility is explored using data from a survey of 365 consumers who purchased food either via internet retailers of local and organic food, or via farmers' markets, in Vancouver, Canada and Melbourne, Australia. Survey results are analyzed using principal component and regression techniques and interpreted via the theoretical framework of conventions theory. Key findings show that while online retailers of local organic food are not currently attracting more resource constrained consumers, they do appeal to a similar, although broader, array of quality conventions. This research provides new insights into the challenges and opportunities associated with increasing consumer access to alternative food networks, as well as adding to the small number of quantitative studies in the conventions theory literature. |
| Databáze: | OpenAIRE |
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