Consumption-oriented engagement in social network sites
| Autor: | Hillbun Ho, Kenichi Ito |
|---|---|
| Přispěvatelé: | School of Social Sciences |
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Consumption (economics) Social comparison theory Social network business.industry media_common.quotation_subject 05 social sciences Self-esteem 050801 communication & media studies Social Comparison Digital media 0508 media and communications Psychology [Social sciences] 0502 economics and business Well-being Consumer Socialization 050211 marketing Social media Consumer socialization Psychology business Social psychology media_common |
| Zdroj: | European Journal of Marketing. 53:1355-1377 |
| ISSN: | 0309-0566 |
| DOI: | 10.1108/ejm-11-2017-0809 |
| Popis: | Purpose Mounting empirical evidence shows that engagement in social network sites (SNSs) could have a negative impact on users’ personal well-being. However, studies of the undesirable effects of SNS use have not examined SNSs as a channel for users to share consumption information and experiences. To extend prior research, this study aims to examine the impact of consumption-oriented engagement (COE) in SNSs on young adult consumers’ personal well-being in terms of anxiety and self-esteem, as well as excessive spending. Design/methodology/approach Surveys were the primary means of data collection from a sample of young college students (N = 900). Moderated hierarchical regression was used to test the hypotheses. Findings COE is positively associated with anxiety and excessive spending and negatively associated with self-esteem. Social comparison mediates these relationships, and individuals’ materialistic values moderate the mediation. Research limitations/implications This study demonstrates the psychological and behavioral outcomes of consumer socialization via digital media among young adult consumers. It introduces and empirically validates social comparison as a theoretical explanation for the effects of COE. In addition, it validates materialistic values as a personal trait that moderates the effects of COE. Practical implications The study validates COE as a key precursor to the well-being of young adult users of SNSs and social comparison as the mediator. With this understanding, public policies can be designed to mitigate the root cause of the negative impact of SNS use. Originality/value Findings shed light on the negative repercussions of engagement in SNSs in the consumption domain and provide an impetus for educators, researchers and policymakers to make further efforts to gain a thorough understanding of the pitfalls of social media use. |
| Databáze: | OpenAIRE |
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