A More Perfect Union: Integrating Quantitative and Qualitative Methods in Social Marketing Research

Autor:	Nedra Kline Weinreich
Rok vydání:	1996
Předmět:	Marketing Economics and Econometrics Qualitative marketing research business.industry Sociology Public relations Marketing research Quantitative marketing research business Social marketing Qualitative research
Zdroj:	Social Marketing Quarterly. 3:53-58
ISSN:	1539-4093 1524-5004
DOI:	10.1177/152450049600300106
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::656ed45238bcfc3c9247cb3ad9cc0d2d https://doi.org/10.1177/152450049600300106 Zobrazit plný text záznamu