Prioritisation of alternatives with analytical hierarchy process plus response latency and web surveys
| Autor: | Alberto Lombardo, Anna Errore, Stefano Barone |
|---|---|
| Přispěvatelé: | Barone, S, Errore, A, Lombardo, A |
| Rok vydání: | 2014 |
| Předmět: |
Settore SECS-S/02 - Statistica Per La Ricerca Sperimentale E Tecnologica
business.industry Computer science attribute rating Analytic hierarchy process relative importance weight web surveys Machine learning computer.software_genre General Business Management and Accounting response latency analytical hierarchy proce Rating scale Respondent Econometrics pairwise comparison Pairwise comparison Artificial intelligence Latency (engineering) New service development business computer prioritisation |
| Zdroj: | Total Quality Management & Business Excellence. 25:953-965 |
| ISSN: | 1478-3371 1478-3363 |
| DOI: | 10.1080/14783363.2014.904565 |
| Popis: | This paper introduces a new method that combines the well-known analytical hierarchy process (AHP) with a response latency metric. The response latency is the time taken by respondents to make choices over pairwise comparisons. The analytical calculation of relative importance weights of the alternatives is made by using a response latency model previously validated in several case studies. This combination aims to overcome some drawbacks of the traditional AHP related to the use of a rating scale (the so-called Saaty scale), and it is a natural way to involve response latency in established decisionmaking methods. This new method can be profitably adopted in web surveys where it is easy to measure and record response latencies. An application to a new service development was used to test the proposed method. Findings show that the respondent effort, fatigue, and time consumption are drastically reduced, making the survey much simpler and faster. The obtained results seem to be very reliable in terms of judgement consistency. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
| Nepřihlášeným uživatelům se plný text nezobrazuje | K zobrazení výsledku je třeba se přihlásit. |