The effect of religiosity and demographic variables on Arab women consumers' self-expression through luxury brands: a mixed methods study

Autor: Othman Althawadi, Tahar Lazhar Ayed, Marcos Komodromos, Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar
Rok vydání: 2022
Předmět:
Zdroj: Global Business and Economics Review. 26:252
ISSN: 1745-1329
1097-4954
DOI: 10.1504/gber.2022.122384
Databáze: OpenAIRE