The effect of religiosity and demographic variables on Arab women consumers' self-expression through luxury brands: a mixed methods study
Autor: | Othman Althawadi, Tahar Lazhar Ayed, Marcos Komodromos, Baker Ahmad Alserhan, Daphne Halkias, Aisha Wood Boulanouar |
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Rok vydání: | 2022 |
Předmět: | |
Zdroj: | Global Business and Economics Review. 26:252 |
ISSN: | 1745-1329 1097-4954 |
DOI: | 10.1504/gber.2022.122384 |
Databáze: | OpenAIRE |
Externí odkaz: |