The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study
| Autor: | Elisa Arrigo |
|---|---|
| Přispěvatelé: | Harris, CE, Fung, YN, Choi, TM, Yuan, G, Chen, Z, Luzzi, D, McColl, J, Canning, C, Shearer, L, McBride, L, Chi, WWW, Tso, K, Bug, P, Gordon, N, Staudenmaier, AS, Lopes Moro, R, Mendes, FD, Neto, JA, Chow, P, Cinty, K, Pui-Sze Chow, P, Chiu, CH, Yip, A, Tang, A, Arrigo, E |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Store design
Directly operated stores Fast fashion retailing H& business.industry 05 social sciences Direct control 030508 substance abuse Fast fashion M case study Business model Clothing 03 medical and health sciences 0502 economics and business Key (cryptography) 050211 marketing SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE Business 0305 other medical science Industrial organization |
| Zdroj: | Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9789811070068 |
| Popis: | The chapter investigates the key role played by a system of directly operated stores in the fast fashion business model. For this purpose, a descriptive case study has been carried out on Hennes & Mauritz AB (H&M), one of the leading companies in the fast fashion sector with a wide network of retail stores across the global market. Findings show that the store represents the heart of the H&M’s business model, since, through direct control over the retail network the company is able to develop a profound level of market knowledge, advantageous for launching onto the market continuous and successful ranges of fashion apparel. |
| Databáze: | OpenAIRE |
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