FORMATION OF THE IMAGE OF THE REGION AS A FACTOR OF INCREASING COMPETITIVENESS

Autor:	M.Y. Vorontsov
Rok vydání:	2023
Předmět:	Krasnoyarsk Territory competition competitiveness image of the region cluster model attraction of investments
DOI:	10.5281/zenodo.7992362
Popis:	In the article, the author analyzes the formation of the image of the Krasnoyarsk Territory as a factor of increasing the competitiveness of the region. A brief description of the economic development of the Krasnoyarsk Territory is given. The calculation of the cost effectiveness for the formation of the image of the region is carried out according to the generally accepted methodology. The calculation of income from attracted investments due to the formed image of the region is given. The conclusion is substantiated that an important factor in increasing the competitiveness of the territory is a cluster model with the participation of small businesses, in which the image of the territory plays an important role.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63f77b9a3554ad9ecdd90da533ad28ae Zobrazit plný text záznamu