How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders?
| Autor: | Pia Polsa, Elfriede Penz |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
502020 Market research
502019 Marketing Strategy and Management 010501 environmental sciences 01 natural sciences Industrial and Manufacturing Engineering 501015 Organisationspsychologie Resource (project management) 0502 economics and business ta512 Stakeholder theory 0105 earth and related environmental sciences General Environmental Science Renewable Energy Sustainability and the Environment 05 social sciences 501003 Occupational psychology Stakeholder Environmental economics 501015 Organisational psychology 501003 Arbeitspsychologie Greenhouse gas Sustainability Carbon footprint Corporate social responsibility 502020 Marktforschung Business 050203 business & management |
| Zdroj: | Journal of Cleaner Production. 195:1125-1138 |
| ISSN: | 1879-1786 0959-6526 |
| DOI: | 10.1016/j.jclepro.2018.05.263 |
| Popis: | With regard to ecological sustainability, an aspect of corporate social responsibility (CSR), a shift in business practices towards a stakeholder orientation was observed. However, little research was done on the activities carried out with regard to these stakeholders and the drivers of these activities. Drawing from a resource-based view and stakeholder theory, the current research thus aimed to uncover activities undertaken by companies to reduce greenhouse gas emissions, and examine the ways they communicate these activities to stakeholders in an effort to establish relations with them. By means of 16 semi-structured interviews in 14 companies and using a flexible pattern-matching approach, the results identified contextual, conditional, and intervening conditions that define the basis for a carbon footprint and its quantification, and at the same time influence the actions taken by companies. The findings offer a contribution to ecological sustainability literature and practice by identifying five areas of carbon footprint actions including heating, building, travel, transportation, and green services and products; and by showing that companies direct different actions in these areas towards different stakeholders to build relations with them. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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