Effect of e-cigarette advertisement themes on hypothetical e-cigarette purchasing in price-responsive adolescents
| Autor: | Caroline O. Cobb, Cosima Hoetger, Alyssa K Rudy, Andrew J. Barnes, Nicole E. Nicksic, Rose S Bono |
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| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Male
Complete data Demographics Adolescent 030508 substance abuse Medicine (miscellaneous) Electronic Nicotine Delivery Systems Article 03 medical and health sciences 0302 clinical medicine Advertising Abuse liability Medicine Humans 030212 general & internal medicine Price elasticity of demand business.industry Vaping Virginia Odds ratio Consumer Behavior Confidence interval Purchasing Psychiatry and Mental health Female Substance use 0305 other medical science business |
| Zdroj: | Addiction |
| Popis: | AIMS To examine the effect on adolescents of exposure to different e-cigarette advertisement themes on reported likelihood of purchasing e-cigarettes in a hypothetical scenario. DESIGN Between-subjects design of four randomly assigned thematic conditions derived from a content analysis of 350 e-cigarette advertisements: general, flavor- and taste-themed, people- and product use-themed or control advertisements for bottled water. SETTING Virginia, USA. PARTICIPANTS Of 1360 adolescents (13-18 years old) participating, 1063 had complete data (519 current cigarette smokers, 544 tobacco-susceptible non-smokers). MEASUREMENTS Participants completed an e-cigarette purchase task, reporting the likelihood of buying an e-cigarette at various prices. Indices of abuse liability included price responsiveness (whether likelihood of purchase decreased with increasing prices) and, among price-responsive adolescents, breakpoint (highest price before definitely would not buy), maximum probability-weighted expenditure (Omax ) and price elasticity (how quickly willingness to purchase decreases as prices increase). Regressions controlled for demographics, prior tobacco ad exposure, tobacco/substance use and sensation-seeking. FINDINGS Prior advertisement exposure was positively associated with being price-responsive [odds ratio (OR) = 1.12, 95% confidence interval (CI) = 1.03, 1.22; P |
| Databáze: | OpenAIRE |
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