Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
| Autor: | S A Bokeriya, Valerij Vitalevich Danilov |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
History
media_common.quotation_subject Development eu cultural strategy lcsh:Political science (General) Soft power Political science italy Institutional analysis “soft power” lcsh:JA1-92 Diplomacy media_common International relations Government lcsh:International relations Public diplomacy culture diplomacy economy Economy Foreign policy Political Science and International Relations politics lcsh:JZ2-6530 Cultural policy |
| Zdroj: | Vestnik RUDN International Relations, Vol 19, Iss 4, Pp 643-653 (2019) |
| ISSN: | 2313-0679 2313-0660 |
| Popis: | The article analyzes the cultural policy of Italy, which is one of the key soft power instruments of the country, along with public diplomacy, the Italian language, education and scientific activities, through the prism of the cultural strategy of the EU. Despite the presence of a large number of articles on soft power implementation, this issue remains insufficiently covered today, since the concept of soft power emerged at the end of the 20th century in the framework of the American international relations school (J. Nye) and the majority of academic foreign papers are still devoted to the American soft power model. It is revealed that scientific community paid not enough attention to the Italian soft power phenomenon. The author’s goal is to analyze the cultural model of Italy, used as one of soft power component. According to the results of the structural, comparative and institutional analysis, fundamental problems in the development of the Italian cultural model were identified, as well as the links between the successful adoption of cultural diplomacy and economic crisis. The governmental initiatives in Italy in realization of cultural diplomacy and the EU cultural strategy are thoroughly reviewed. The analysis of the activities of specialized government institutions responsible for the cultural promotion of the country and the Italian language abroad is carried out. The soft power rankings, reflecting the effectiveness of cultural policy, in particular, Anholt-GfK Nation Brands Index and The Soft Power 30 are being analyzed. Measures to ensure the efficient use of the soft power resources in Italy are proposed. They are mostly aimed at combining the activities of existing institutions and forming an integrated strategy for popularizing, financing and broadening soft power components both within the state and foreign policy strategy. |
| Databáze: | OpenAIRE |
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