Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis

Autor:	Tia Ichwani, Iha Haryani Hatta, Dian Riskarini
Rok vydání:	2019
Předmět:	Multi stage lcsh:HG1501-3550 lcsh:Banking Business lcsh:Business Marketing lcsh:HF5001-6182 Business development SWOT analysis Achievement level
Zdroj:	Shirkah Journal of Economics and Business, Vol 3, Iss 1 (2019)
ISSN:	2503-4243 2503-4235
DOI:	10.22515/shirkah.v3i1.204
Popis:	Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6280c0f3587ea699b8711492d4a97f08 https://doi.org/10.22515/shirkah.v3i1.204 Zobrazit plný text záznamu