Corporate Social Responsibility and Hotel Financial Performance

Autor: Reena Bhattu Babajee, Boopen Seetanah, Narvada Gopy-Ramdhany, Robin Nunkoo
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Journal of Hospitality Marketing and Management. 31(2):226-246
ISSN: 1936-8631
1936-8623
Popis: This paper assesses the causal relationship between corporate social responsibility (CSR) activities and corporate financial performance using a sample of 43 hotels for the period 2007–2018. The research employs a dynamic panel vector autoregressive model (PVAR) which brings more analytical insights in the CSR- Financial Performance modeling. The results show that CSR has a positive and significant impact on corporate financial performance and lend support to the theoretical underpinnings with respect to the CSR and financial performance nexus. The results suggest that growth opportunities mediate the relationship between CSR and performance. High-growth hotels will have better opportunities to engage in CSR activities which in turn positively impact on their performance. Practically, our findings suggest that CSR is an important mechanism to improve the efficiency of organizations.
Databáze: OpenAIRE