That’s Entertainment: Crafting a Creative Ecology within Public Television
| Autor: | Grant Mooney, Kyeong Kang, Stephen Burdon |
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| Rok vydání: | 2018 |
| Předmět: |
Demographics
Emerging technologies Strategy and Management Communication Ecology (disciplines) Consumer demand Public broadcasting 05 social sciences 050801 communication & media studies Advertising Entertainment Globalization 0508 media and communications Political science 0502 economics and business 050203 business & management Period (music) |
| Popis: | © 2018, © 2018 Institute for Media and Communications Management. Television has gone through a period of rapid disruption in the last few years. New technologies, increased globalization, shifting demographics, and evolving consumer demand have impelled widespread change to business models. Consequently, Broadcasters have been forced to re-examine their approaches to creativity and ideation including capacities and enabling methods. Following analysis of recorded interviews with key personnel behind three recent television productions a better understanding of the cultural ecology surrounding creativity was developed. Findings emphasized the decisive influence that internal sense of community, tacit realization practices, and quality leadership–all working together–play in delivering a distinctive production to a mass-market media audience. |
| Databáze: | OpenAIRE |
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