| Autor: |
Australia, Behaviourworks, Goodwin, Denise, Borg, Kim, da Mata, Fernanda Gomes, Boulet, Mark, Kneebone, Sarah |
| Rok vydání: |
2021 |
| Předmět: |
|
| DOI: |
10.26180/14871954.v1 |
| Popis: |
How do we find out what motivates or prevents a target audience from engaging in a desired behaviour? By conducting audience research. This chapter introduces a selection of tools that help you to understand your audience. Choosing the appropriate research method is an important part of the Deep Dive component of the Method. This chapter describes a number of tools that are commonly used, considers the pros and cons of different tools, and offers a number of practical tips. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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