Kad je izborna kampanja dobra?: Prosudba na primjeru hrvatskih izbora za Europski parlament 2019. godine

Autor: Predrag Haramija
Jazyk: chorvatština
Rok vydání: 2021
Předmět:
Zdroj: Obnovljeni Život : časopis za filozofiju i religijske znanosti
Volume 76
Issue 2
ISSN: 1849-0182
0351-3947
Popis: U radu se traži odgovor na pitanje kad je izborna kampanja dobra u etičkom smislu i kad je dobra u smislu uspješnosti rezultata koje je ostvarila. Istražuju se mogući kriteriji prosudbe te nalazi da izborna kampanja može biti dobra u etičkom smislu ako se vodi načelom istine i nastoji potaknuti dobar odaziv birača na izbore te da može biti dobra u smislu uspješnosti ako uz umjerene troškove donese rast rejtinga u anketama i veći broj glasova nego na prijašnjim izborima. Primijenivši navedene kriterije na kampanje političkih stranaka u hrvatskim izborima za Europski parlament 2019. spoznaje se da kampanja većine stranaka u etičkom smislu nije bila dobra, a u smislu uspješnosti ističu se samo dvije i to uoči izbora nastale stranke.
The paper seeks to answer the question: when is an election campaign a good campaign in terms of campaign ethics, and when is it good in terms of achieving successful results? Some possible evaluation criteria are explored. It was found that an election campaign can be ethical if guided by the principle of truth, and if it seeks to encourage a good voter turnout. Furthermore, it can be good in terms of successfulness if it raises poll ratings and receives more votes at a moderate cost in comparison to previous elections. In applying the above criteria to the campaigns of political parties in the Croatian elections for the European Parliament in 2019, we have seen that the campaign of most parties was not good from an ethical standpoint; furthermore, in terms of successfulness, only two parties stood out, and these were founded before the election. With a few exceptions, most parties in Croatia either did not want or simply did not have the knowledge and ability to organize an election campaign that would motivate and guide undecided voters. In this sense, the campaign did not demonstrate an overall benefit for society. At the same time, only a few parties succeeded in creating a campaign which produced a better result than in previous elections or better ratings in pre–election polls. In this sense, we can say that the campaigns of most parties did not affect voters’ preferences, as they seemed to have been established before the campaign began. The parties that achieved the best cost–to–vote ratio were those that made the most effective use of the Internet or that made personal contact with the voters.
Databáze: OpenAIRE
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