'Using Discriminant Analysis In Relationship Marketing '

Autor:	Mihai Țichindelean, Iacob Catoiu, Simona Vinerean
Rok vydání:	2013
Předmět:	relationship marketing discriminant analysis value chain perceived value satisfaction jel:M31 jel:C31 Context (language use) General Medicine Marketing Value chain Psychology Linear discriminant analysis Value (mathematics) Relationship marketing
Zdroj:	Annales Universitatis Apulensis Series Oeconomica. 2:727-736
ISSN:	2344-4975 1454-9409
DOI:	10.29302/oeconomica.2013.15.2.36
Popis:	The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part includes the results of applying discriminant analysis on several value chaindimensions. The authors have considered the client-company relationships of the gas-station marketas proper for studying the differences between gas-stations based on relational dimensions, suchas: perceived value and satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60772e19b66567274095580186adb121 https://doi.org/10.29302/oeconomica.2013.15.2.36 Zobrazit plný text záznamu