Consumer attitudes, knowledge, and consumption of organic yogurt
Autor: | Wim Verbeke, Zuzanna Pieniak, My Nguyen Hoang Diem, Ellen J. Van Loo |
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Jazyk: | angličtina |
Rok vydání: | 2013 |
Předmět: |
Adult
Employment Male Organic product Health Knowledge Attitudes Practice Adolescent Organic yogurt media_common.quotation_subject Structural equation modeling Food Preferences Sex Factors Willingness to pay Food Labeling Organic food Genetics Food Quality media_common.cataloged_instance Humans Quality (business) Food science European Union European union Marketing Consumer behaviour media_common Aged Consumption (economics) Age Factors Middle Aged Yogurt Purchasing Consumer behavior Product (business) Social Class Taste Educational Status Animal Science and Zoology Female Food Organic Business Food Science |
Zdroj: | Journal of Dairy Science, 96(4), 2118-2129 Journal of Dairy Science 96 (2013) 4 |
ISSN: | 0022-0302 |
Popis: | The segment of organic products occupies an increasingly important place in dairy assortments. The European Union (EU) introduced a new EU organic logo in 2010 with the aim of harmonizing its organic sector and boosting consumer trust in organic food. This study focuses on organic yogurt and investigates consumer awareness and knowledge of the new EU logo. Consumers evaluate organic yogurt as superior compared with conventional yogurt on healthiness, environmental friendliness, quality, and safety. More frequent buyers of organic yogurt have a stronger belief that organic yogurt is superior. The willingness-to-pay for organic yogurt ranged from a premium of 15% for nonbuyers to 40% for habitual buyers, indicating the market potential for this product. A structural equations model reveals the positive association between knowledge, attitudes, and the frequency of purchasing and consuming organic yogurt. Nevertheless, consumer awareness of the EU organic logo remains rather low, which suggests a need for more effective information campaigns and marketing actions. |
Databáze: | OpenAIRE |
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