Buckwheat-enriched wheat bread: National market placement possibilities
| Autor: | Pavle Jovanov, I Anamarija Mandic, M Natasa Nedeljkovic, C Aleksandra Misan, J Dubravka Skrobot, B Marijana Sakac, D Olivera Simurina, M Bojana Saric, V Mladenka Pestoric, S Ivan Milovanovic |
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| Rok vydání: | 2015 |
| Předmět: |
030309 nutrition & dietetics
wholegrain buckwheat flour media_common.quotation_subject bread Agricultural economics Competition (economics) 03 medical and health sciences 0404 agricultural biotechnology Market analysis Economics Quality (business) Marketing SWOT analysis Target market media_common 2. Zero hunger 0303 health sciences lcsh:TP368-456 04 agricultural and veterinary sciences 040401 food science Product (business) lcsh:Food processing and manufacture Product marketing marketing plan Marketing plan |
| Zdroj: | Food and Feed Research (2015) 42(2):119-127 Food and Feed Research, Vol 42, Iss 2, Pp 119-127 (2015) |
| ISSN: | 2217-5369 |
| DOI: | 10.5937/ffr1502119s |
| Popis: | Quality parameters and the possibility of successful placement of buckwheat-enriched wheat bread on the national market are presented in this paper. Analysis of the market position of buckwheat-enriched wheat bread includes demands, offer and competition. Elements that affect the overall retail price of buckwheat-enriched wheat bread are given in details, along with SWOT analysis and marketing plan including target market, market supply and product marketing mix. According to all performed analyses it could be concluded that this product should be positioned on the national market, especially for people with special needs and requirements. |
| Databáze: | OpenAIRE |
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