INVESTIGATION OF THE IMPLEMENTATION OF INTERNAL MARKETING TO HOTELS: THE CASE OF HOTELS OF THE CHANIA PREFECTURE, GREECE

Autor:	Ioanna Georgaki, Evangelia Bogri, Georgia Zouni
Rok vydání:	2019
Předmět:	Internal Marketing Service Marketing Hotels Satisfaction Awareness Hospitality Leisure Sport and Tourism Secondary sector of the economy Workforce Otelcilik Konaklama Spor ve Turizm Job satisfaction Internal marketing Business Marketing ComputingMilieux_MISCELLANEOUS Hotel industry
Zdroj:	Volume: 2, Issue: 2 87-107 Journal of Gastronomy Hospitality and Travel
ISSN:	2619-9548
DOI:	10.33083/joghat.2019.18
Popis:	The hotel industry is directly associated with marketing in general, both the external and the internal one. Hotels are companies that provide services which means that the workforce of the company gets in direct (personal) touch with its customers. However, the implementation of internal marketing is not only proven indispensable for companies that provide services, but it can also apply to other types of companies, such as the industrial sector. The aim of the paper is twofold: (a) Measurement of the implementation of internal marketing as well as measurement of job satisfaction at the hotels of a particular area, and (b) Investigation of the awareness of directors-remaining administrative personnel and subordinates-employees on issues of internal marketing and job satisfaction. Results demonstrate low percentages of the implementation of internal marketing in hotels in the majority of aspects of internal marketing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5d844ea9afec8d8197cd46dbfa0974f8 https://doi.org/10.33083/joghat.2019.18 Zobrazit plný text záznamu