Systematic mapping on social media and its relation to business
| Autor: | Jaime Gil-Lafuente, Leslier Valenzuela-Fernández, Carolina Nicolas Alarcón, Angélica Urrutia Sepúlveda |
|---|---|
| Jazyk: | Spanish; Castilian |
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Economics and Econometrics Internet Relation (database) Strategy and Management 05 social sciences M31 lcsh:Business Epistemology Social media Systematic mapping 0502 economics and business ddc:650 050211 marketing Business Sociology Business and International Management lcsh:HF5001-6182 050203 business & management |
| Zdroj: | European Research on Management and Business Economics, Vol 24, Iss 2, Pp 104-113 (2018) |
| ISSN: | 2444-8834 |
| Popis: | The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it's relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science's publications during 2014–2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management. JEL classification: M31, Keywords: Systematic mapping, Social media, Internet, Business, Twitter |
| Databáze: | OpenAIRE |
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