Consumer’s preference and Willingness to Pay for apple attributes: a choice experiment in large retail outlets in Bologna (Italy)
| Autor: | Silvia Ceschi, Alessandra Castellini, Maurizio Canavari |
|---|---|
| Přispěvatelé: | AFORM - AREA FORMAZIONE E DOTTORATO, DIPARTIMENTO DI SCIENZE E TECNOLOGIE AGRO-ALIMENTARI, Facolta' di AGRARIA, Da definire, AREA MIN. 07 - Scienze agrarie e veterinarie, Ceschi, Silvia, Canavari, Maurizio, Castellini, Alessandra |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
0301 basic medicine
Apple attributes consumer preference media_common.quotation_subject Consumer choice choice experiment Apple attributes choice experiment consumer preference willingness to pay 03 medical and health sciences Willingness to pay 0502 economics and business Quality (business) Product (category theory) Business and International Management Marketing media_common Multinomial logistic regression Contingent valuation 030109 nutrition & dietetics 05 social sciences Questionnaire Preference 050211 marketing Business willingness to pay Food Science |
| Popis: | none 3 no Published online: 29 Dec 2017 We analyze the relevant quality attributes of apples which drive and influence consumer choice in the city of Bologna (Italy). A hypothetical choice experiment was conducted to elicit Italian consumer’s willingness to pay for apple attributes and was included as a part of a questionnaire survey. A group of 301 consumers were surveyed in Bologna in July and August 2016. Data were analyzed using a multinomial logit model. Results suggest Italian consumers are willing to pay more for yellow apples and for apples harvested in Trentino-Alto Adige region, compared with other Italian areas. Furthermore, results highlight a preference for locally produced apples, whereas organic apples are only slightly preferred to the not organic alternative. Results of this study could be used to develop marketing strategies for apple differentiation or for a new product development and target the right product to the right consumer. mixed Ceschi, Silvia; Canavari, Maurizio; Castellini, Alessandra Ceschi, Silvia; Canavari, Maurizio; Castellini, Alessandra |
| Databáze: | OpenAIRE |
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