Problemy współczesnej genologii medialnej
| Autor: | Janina Hajduk-Nijakowska |
|---|---|
| Rok vydání: | 1970 |
| Předmět: |
lcsh:Ethnology. Social and cultural anthropology
Persuasion business.industry Distancing media_common.quotation_subject Media studies General Medicine communicative community Object (philosophy) mass media genre lcsh:P87-96 lcsh:Communication. Mass media Convention lcsh:GN301-674 Information system Literary criticism bottom-up convergence Journalism Sociology business communicative situation media_common Mass media |
| Zdroj: | Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, Vol 12(2), Pp 35-46 (2020) |
| ISSN: | 2391-4432 2083-7275 |
| DOI: | 10.24917/20837275.12.2.3 |
| Popis: | The paper is an attempt at clarifying the object of research into media genology, distancing itself from literary studies genology. In the era of convergence of mass media, we can observe a progress in the blurring of the border between information and journalism, which consequently changes the contemporary communicative convention. As a result, information services are often degraded and the sense of implementing ‘traditional’ indicators of mass media genres is questioned. The change of communicative convention in contemporary mass media requires, above all, the use of cultural context for its analysis, as it determines the methods of creating messages and means of receiving them. It also reveals the mechanism of persuasion, which is used by the broadcaster, as well as the simultaneous strengthening of bottom-up convergence, which is visible in the ways in which recipients broadcast the sense of messages they get. |
| Databáze: | OpenAIRE |
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