| Popis: |
In this paper, we present some considerations about the internationalization of enterprises and the cultural diversity that companies have to face in order to develop their business. This is because the culture of single countries could influence the culture of the company and, more generally, the management; at the same time, the business culture may be somehow influenced by it. In fact, businessmen, in order to create value, must be able to work with actors belonging to different cultures: cross cultural-management could be a great useful help for this purpose. Moreover, businessmen should possess and be able to use good negotiation |
