An examination of the role of perceived support and employee commitment in employee-customer encounters

Autor: Michel Tremblay, Jean-Francois Fils, Jean-Charles Chebat, Kathleen Bentein, Christian Vandenberghe, Richard Michon
Rok vydání: 2007
Předmět:
Zdroj: Journal of Applied Psychology. 92:1177-1187
ISSN: 1939-1854
0021-9010
DOI: 10.1037/0021-9010.92.4.1177
Popis: The authors examined the relationships between perceived organizational support, organizational com-mitment, commitment to customers, and service quality in a fast-food firm. The research design matchedcustomer responses with individual employees’ attitudes, making this study a true test of the serviceprovider–customer encounter. On the basis of a sample of matched employee–customer data ( N 133),hierarchical linear modeling analyses revealed that perceived organizational support had both a unit-leveland an employee-level effect on 1 dimension of service quality: helping behavior. Contrary to affectiveorganizational commitment, affective commitment to customers enhanced service quality. The 2 subdi-mensions of continuance commitment to the organization—perceived high sacrifice and perceived lackof alternatives—exerted effects opposite in sign: The former fostered service quality, whereas the latterreduced it. The implications of these findings are discussed within the context of research on employee–customer encounters.Keywords: perceived organizational support, organizational committment, commitment to customers,service quality
Databáze: OpenAIRE