Wearable Technology in the Perception of Young Consumers
| Autor: | Bogdan Gregor, Prof., PhD, DSc., Emilian Gwiaździński, M.Sc. |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
business.product_category
business.industry Computer science media_common.quotation_subject Universal design 05 social sciences Interoperability Internet privacy Digital transformation 02 engineering and technology young consumers lcsh:Social Sciences lcsh:H Machine to machine Perception wearables technologies 0502 economics and business 0202 electrical engineering electronic engineering information engineering Internet access digital transformation 050211 marketing 020201 artificial intelligence & image processing business Wearable technology media_common |
| Zdroj: | Marketing of Scientific and Research Organisations, Vol 36, Iss 2, Pp 61-76 (2020) |
| ISSN: | 2353-8414 |
| DOI: | 10.2478/minib-2020-0017 |
| Popis: | The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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