Regulatory fit: A meta‐analytic synthesis
| Autor: | Ahmad Daryanto, Anne L. Roggeveen, Martin Wetzels, Dhruv Grewal, Nancy Puccinelli, Tamar Avnet, Ko de Ruyter, Scott Motyka |
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| Rok vydání: | 2013 |
| Předmět: |
CONSUMER
Value (ethics) Matching (statistics) INFORMATION media_common.quotation_subject Outcome (game theory) Regulatory orientation Promotion (rank) Perception Matching ATTITUDES Regulatory focus/fit Applied Psychology Consumer behaviour media_common Marketing PERCEPTION FOCUS Regulatory focus theory DECISION PREVENTION EXPERIENCES Meta-analysis SELF-REGULATION PROMOTION Action (philosophy) Psychology Social psychology Value Cognitive psychology |
| Zdroj: | Journal of Consumer Psychology. 24:394-410 |
| ISSN: | 1532-7663 1057-7408 |
| DOI: | 10.1016/j.jcps.2013.11.004 |
| Popis: | Regulatory fit, or the match between an individual's regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an outcome. In this research, we conduct a meta-analysis to more fully articulate the role of important conceptual moderators and demonstrate their differential effects on evaluation, behavioral intention, and behavior. In particular, we look at the source of regulatory focus (self-prime, situation-prime, chronic), the orientation (prevention, promotion), how fit is created (sustaining, matching), how fit is constructed (action, observation), and the scope of fit (incidental, integral). We also shed light on the role of several contextual factors. |
| Databáze: | OpenAIRE |
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