Becoming Through Doing: How Experimental Spaces Enable Organizational Identity Work

Autor: Valérie Sabatier, Emmanuel Coblence, Neva Bojovic
Přispěvatelé: Kedge Business School (Kedge BS), Institut de Recherche en Gestion et en Economie (IREGE), Université Savoie Mont Blanc (USMB [Université de Savoie] [Université de Chambéry]), Grenoble Ecole de Management, Institut Supérieur de Gestion Paris
Jazyk: angličtina
Rok vydání: 2019
Předmět:
Zdroj: Strategic Organization
Strategic Organization, SAGE Publications (UK and US), In press, ⟨10.1177/1476127019864673⟩
ISSN: 1476-1270
Popis: International audience; This qualitative study of a magazine publishing incumbent shows how organizational identity work can be triggered when organizational members engage in business model experimentation within the bounded social setting of experimental space. The study adds to the understanding of the strategy-identity nexus by expanding on the view of business models as cognitive tools to business models as tools for becoming and by understanding the role of experimental spaces as holding environments for organizational identity work. We show how an experimental space engages organizational members in experimental practices (e.g., cognitive, material, and experiential). As firms experiment with “what they do”, organizational members progressively confront the existing organizational identity in the following ways: they engage in practices of organizational identity work by coping with the loss of the old identity, they play with possible organizational identities, and they allow new organizational identity aspirations to emerge. In these ways, experimental spaces act as an organizational identity work space that eventually enables organizational identity change. We identify two mechanisms (i.e., grounding and releasing) by which an organizational identity work space emerges and leads to the establishment of a renewed organizational identity.
Databáze: OpenAIRE