Interaction with Customers Using Website Tools: Analysis of Lithuanian Manufacturing Sector
| Autor: | Vida Davidavičienė, Michail Potapov, Jolanta Sabaitytė, Sigitas Davidavičius |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
e-consumer
Knowledge management online advertising Virtual space Rinka. Rinkodara / Market. Marketing Scientific literature e-business E-verslas Lietuva (Lithuania) internet marketing General Materials Science Vartotojai / Consumers Marketing E-business business.industry Lithuanian e-market study Online advertising Lithuanian language.human_language E-consumer Manufacturing sector Information and Communications Technology language Internet marketing The Internet Reklama / Advertising business |
| Zdroj: | Procedia-social and behavioral sciences 2-nd International scientific conference "Contemporary issues in business, management and education 2013" 2014, 110, p. 1262-1270. |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2013.12.973 |
| Popis: | The development of information and communications technologies (ICT) and new marketing channels have led to the changes in marketing and the emergence of new scientific problems. The specific aspects of nowadays virtual space reveal the growing importance of the communication and the relationship with the customer. The rapid development and dynamic changes in the markets forces companies to search for the most efficient tools and innovative ways of communication with users on the Internet which would allow an increase in interaction. This is important for every business, however, the current paper will deal with specifics of the manufacturing sector. The aim of the article is to analyze and identify specifics of implemented web tools for interactive communication with customers in the Lithuanian manufacturing sector. The following methods were employed: the comparative analysis of the scientific literature, observation, and data analysis. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|