Effect of corporate social responsibility motives on purchase intention model: An extension
| Autor: | Tipparat Laohavichien, Samart Powpaka, Nawin Minakan, Sunee Wongpitch |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Attitude toward the firm
Area studies 05 social sciences General Social Sciences Altruistic motive Perceived quality Attitude toward the brand Intention to buy Extension (metaphysics) Empirical research Extended model 0502 economics and business Corporate social responsibility lcsh:H1-99 050211 marketing lcsh:Social sciences (General) Psychology Social psychology 050203 business & management |
| Zdroj: | Kasetsart Journal of Social Sciences, Vol 37, Iss 1, Pp 30-37 (2016) |
| ISSN: | 2452-3151 |
| DOI: | 10.1016/j.kjss.2016.01.010 |
| Popis: | The number of empirical studies on the effect of Corporate Social Responsibility (CSR) motives on the consumer purchase intention is still very small. Furthermore, the models tested in these studies were also relatively simple (including only CSR motives, attitude toward the firm, and/or purchase intention). The present research extends the knowledge in this area of study by proposing and empirically testing an extended model of the effect of CSR motives on purchase intention, with 192 samples participated in the survey. It was found that an altruistic motive positively affects the attitude toward the firm, which in turn affects the purchase intention via the perceived quality and attitude toward the brand. |
| Databáze: | OpenAIRE |
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