University Students Usage of Facebook: The Case of Obtained Gratifications and Typology of Its Users
| Autor: | Mustafa Alnawasrah, Tariq Elyas, Ayman Bajnaid, Shuaa Aljasir |
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| Rok vydání: | 2017 |
| Předmět: |
Typology
business.industry 05 social sciences 050801 communication & media studies Advertising 02 engineering and technology Public relations Research objectives 0508 media and communications 020204 information systems 0202 electrical engineering electronic engineering information engineering Islamic culture Social media Psychology business |
| Zdroj: | BASE-Bielefeld Academic Search Engine |
| ISSN: | 1923-3973 1923-3965 |
| DOI: | 10.5430/jms.v8n5p30 |
| Popis: | This paper presents and discusses the results from the designed quantitative self-report questionnaire. It addresses two main research objectives: first, to contribute to the uses and gratifications research by exploring the gratifications that research participants who belong to a conservative Islamic culture obtain from using Facebook, and second, to inform theoretical and empirical media and communications research through proposing a typology of users based on their obtained gratifications, usage variables, and demographic variables. The findings showed that Saudi university students obtained 11 gratifications from using Facebook, including communicational, personal, recreational, and academic gratifications. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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