Crowdfunding for climate change: Exploring the use of climate frames by environmental entrepreneurs
| Autor: | Boukje Huijben, Jorick de Vries, Pia Piroschka Otte, Natalia Maehle |
|---|---|
| Přispěvatelé: | Innovation Technology Entrepr. & Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Informed choice
020209 energy Strategy and Management media_common.quotation_subject Climate change 02 engineering and technology Industrial and Manufacturing Engineering Climate change mitigation Time frame Promotion (rank) Political science 0202 electrical engineering electronic engineering information engineering SDG 13 - Climate Action SDG 7 - Affordable and Clean Energy Marketing 0505 law General Environmental Science media_common Renewable Energy Sustainability and the Environment SDG 13 – Klimaatactie 05 social sciences Frame (networking) Environmental entrepreneurs Maturity (finance) Framing (social sciences) 050501 criminology Climate change frames Framing Crowdfunding SDG 7 – Betaalbare en schone energie |
| Zdroj: | Journal of Cleaner Production, 314:128040. Elsevier Journal of Cleaner Production |
| ISSN: | 0959-6526 |
| Popis: | This study investigates which climate change frames environmental entrepreneurs can employ in their project descriptions while seeking crowdfunding on online platforms. An explorative analysis of 58 climate change mitigation projects was conducted in four countries with different degrees of maturity of crowdfunding market. The following climate change frames prevail, and appear particularly in the descriptions of the projects with successful campaigns: promotion goal frame, humans-related impact frame, positive valence frame, and near future and now time frame. Many projects with successful crowdfunding campaigns also mention their location. This study contributes to the sustainable crowdfunding literature by addressing an underexplored topic of framing and following a qualitative in-depth approach. Moreover, it can help environmental entrepreneurs understand the landscape of framing opportunities and therefore make a more informed choice of what kind of frames to employ in their project descriptions. |
| Databáze: | OpenAIRE |
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