Assessing Incumbents' Risk of Digital Platform Disruption

Autor:	Cennamo, Carmelo, Diaferia, Lorenzo, Gaur, Aakanksha, Salviotti, Gianluca
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	BUSINESS MODEL INNOVATION Economics and Econometrics PLATFORM ECONOMY PLATFORM DISRUPTION BUSINESS MODEL INNOVATION PLATFORM DISRUPTION PLATFORM ECONOMY
Zdroj:	MIS Quarterly Executive. 21(1):55-74
ISSN:	1540-1979 1540-1960
Popis:	By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a15259ea3cfa45c9f8d1bb5d0fed8b4 https://research.cbs.dk/en/publications/d85be0ab-3fb8-4e77-b0ec-7c67be152411 Zobrazit plný text záznamu Plný text ve formátu PDF