Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi
| Autor: | Krisztina András, Ferenc Várhegyi |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
media politic
business.industry lcsh:S lcsh:HT390-395 Advertising European Broadcasting Union lcsh:Regional planning Industrial and Manufacturing Engineering Connection (mathematics) IOC public service media lcsh:Agriculture Politics Broadcasting (networking) market of broadcasting rights Political science broadcasting revenue Public service business Mass media |
| Zdroj: | Apstract: Applied Studies in Agribusiness and Commerce, Vol 9, Iss 1-2 (2015) |
| ISSN: | 1789-7874 1789-221X |
| DOI: | 10.19041/apstract/2015/1-2/18 |
| Popis: | The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees. They are also examining the target of the IOC relating to the television market and exploring how it might impact the life of the broadcasting and public service media. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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