Data on the correlations among brand value, market capitalization, and consolidated overseas sales ratios of Japanese companies
| Autor: | Yoshimasa Sagane, Tomohisa Ueda, Hiroshi Matsumura |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Market capitalization
0303 health sciences Multidisciplinary media_common.quotation_subject Brand valuation lcsh:Computer applications to medicine. Medical informatics Independence 03 medical and health sciences Economics Econometrics and Finance 0302 clinical medicine Scatter plot Econometrics lcsh:R858-859.7 Business Brand equity lcsh:Science (General) 030217 neurology & neurosurgery 030304 developmental biology media_common lcsh:Q1-390 |
| Zdroj: | Data in Brief, Vol 23, Iss, Pp-(2019) Data in Brief |
| ISSN: | 2352-3409 |
| Popis: | This data article features a figure and tables that show the correlations among brand value by Brand Valuation (Interbrand Japan, Inc. Tokyo, Japan), market capitalization, and the consolidated overseas sales ratios of Japanese companies. The figure shows the scatter plot for market capitalization vs. brand value for Japanese companies. The lines in the plot show the regression fits for two groups of companies (domestic and global) with consolidated overseas sales ratios below or above 30%, respectively. The Pearson's correlation coefficients between brand value and market capitalization are calculated for global and domestic companies separately. Additionally, cross-tabulation statistics and Chi-square test of independence for brand values and consolidated overseas sales ratios were performed to assess their correlation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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