When Do Evaluators Publicly Express Their Legitimacy Judgments?: An Inquiry into the Role of Peer Endorsement and Evaluative Mode

Autor: Tijs Van den Broek, David Langley, Michel Ehrenhard, Aard Groen
Přispěvatelé: Entrepreneurship, Technology, Management, Organization Sciences, Network Institute, Organization & Processes of Organizing in Society (OPOS)
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Organization science. INFORMS Institute for Operations Research and the Management Sciences
van den Broek, T, Langley, D, Ehrenhard, M L & Groen, A J 2022, ' When do evaluators publicly express their legitimacy judgments? An inquiry into the role of peer endorsement and evaluative mode ', Organization Science . https://doi.org/10.1287/orsc.2022.1604
Organization Science. INFORMS Inst.for Operations Res.and the Management Sciences
ISSN: 1047-7039
Popis: Legitimacy theory describes how individuals evaluate an organization’s behavior, form propriety evaluations, and subsequently decide whether to publicly express their legitimacy judgments. These individual judgments are influenced by sources of collective validity, for example, from recognized authority or from peer endorsement. Whereas most research on this topic has focused on the effects of authority, we study the influence of peer endorsement on the public expression of legitimacy judgments. Additionally, we assess evaluators’ preparedness to expend cognitive effort, that is, their evaluative mode, as an important condition under which judgment expressions are made. We present a set of three vignette experiments and one field study, all situated in social media that are quickly becoming the dominant setting for the expression of legitimacy judgments. This research provides new evidence that peer endorsement stimulates evaluators to express their judgments, particularly for evaluators who expend limited cognitive effort. Additionally, we find that evaluators in the active and passive evaluative modes act differently when their propriety evaluations are based on instrumental, moral, or relational considerations. These findings extend current legitimacy theory about how peer endorsement functions as a source of validity and when individual evaluators decide to publicly express their legitimacy judgments. This is important because individuals’ public expressions can bring about a cascade of judgments that change the consensus on an organization’s legitimacy, potentially contributing to institutional change.
Databáze: OpenAIRE