Sustainability and green marketing challenge: Brazilian brewing industry case study
| Autor: | Carla Mota dos Santos Silva, Úrsula Maruyama, Marcos Vinicius Bier Quintanilha, Paloma Martínez Sánchez |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
Consumption
020209 energy media_common.quotation_subject 02 engineering and technology Greenwashing Originality 0202 electrical engineering electronic engineering information engineering Production (economics) Environmental impact assessment lcsh:Production management. Operations management Marketing Marketing Strategy 0505 law media_common Consumption (economics) business.industry 05 social sciences Ambev Marketing strategy Green marketing Sustainability 050501 criminology Business lcsh:TS155-194 |
| Zdroj: | Brazilian Journal of Operations & Production Management; Vol. 16 No. 1 (2019): March, 2019; 78-87 Brazilian Journal of Operations & Production Management Associação Brasileira de Engenharia de Produção (ABEPRO) instacron:ABEPRO Brazilian Journal of Operations & Production Management, Vol 16, Iss 1 (2019) |
| ISSN: | 2237-8960 |
| Popis: | Goal: Understand the environmental impact of brewing industry activities in Brazil. Design/Methodology/Approach: Discusses the model of production and consumption tied to the brewing market within the environmental debate. By bibliographical research, qualitative approach, case study. The case study data was collected within a three-month period on Ambev’s sustainability program analysis. Limitations: Enterprise’s confidentiality. Some documents could not be reached. Results: This study clarify that Ambev’s sustainability program does not meet its own objectives and statements as it does not effectively contribute to sustainability. Practical Implications: This article’s value resides in revealing Ambev’s greenwashing strategies deepening the effects of environmental crisis worldwide. Originality/Value: This study arises a critical thinking regarding big companies sustainability initiatives lacking real environmental concern. |
| Databáze: | OpenAIRE |
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