A STUDY ON CUSTOMER'S PERCEPTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO COIMBATORE

Autor: R. S. Praneet Chakravarthy, Dr. V. B Mathipurani, Dr. D. Divya Prabha, S. Selvakrishna
Rok vydání: 2019
Předmět:
DOI: 10.5281/zenodo.2588442
Popis: Concerned with internet marketing it has a continuous and rapid revolution in the advancement of modern era has made everything so comfortable for everyone and that is the reason why most of the people have fancy to use Internet because of its reliability, speed and performance. Along with message delivering through e-mail, seeking information through searching and browsing, a lot of people are using Internet for online shopping or e-commerce, which has evolved the field of Internet marketing and internet marketing experts have found a proficient way to find their potential customers and online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computer networks by households, businesses and other agencies. The main objective of the study is that to analyze the perception of customers towards shopping products online and to know the behaviour of customers towards purchasing the products through websites. For this purpose a sample of 250 was collected from the respondents and percentage analysis, factor and multiple regression were used as tools to analyse the data and the conclusion is that as there are no proper laws for online purchases, they have to be implemented to prevent the anonymous intruders. This will help to maintain security and private information properly concerning the respondents. So the website developers and service providers should take necessary steps to overcome this problem and preference to particular product can be changed based on the taste and preference of customers so updation towards the product can be matched accordingly by the companies to increase the sales in future period of time.
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Databáze: OpenAIRE
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